Concreteness, optimum quality-price relation, solidity and tradition of the Lumberjack brand are the company’s strengths today. Lumberjack is present in the market to offer not only a top-quality product, but also a world from which to draw inspiration, a positive way of life, supported by a strong tradition and a quantity of positive values. Currently, the company has a lean and transparent structure, where ownership still plays the central role. Mrs. Nicla Antonini, the first-born daughter of Comm. Ivo Antonini, is the president and her husband Alberto Martini is a member of the management board. Their son, Andrea Martini Antonini, is the CEO. The general and commercial management as well as all other strategic functions are conferred on managers who are responsible for the management of continuous changes in the market. Consolidated knowhow and development of human resources are the driving force of the company. Experience inherited through generations. This is the today’s reality of 3A Antonini, a dynamic young company and the leader in the strategic management, business development, communication, and style. A team of managers ready to cope with challenges of the global market, endeavoring to anticipate rather than follow the trends. The result is a company that has changed its face over times. Starting its business with the kid’s shoes, today it sells casual and sports collections for both men and women.

European and global expansion: active dialogue with world markets. 3A Antonini has made great efforts to guarantee an extensive territorial distribution, in particular in European countries and world markets. In fact, 3A Antonini is mainly present in Europe, in the Mediterranean area, and in the Middle and Far East. The company has increased its investments to ensure a major penetration in the countries in which it is already present, by consolidating agreements with leader distributors in its own market.

Europe
The growth is mainly encouraged in the Mediterranean area and Northern Europe. Distributors that have worked in partnership with the company for many years.

World
A continuous establishment of new contacts, in particular towards Asian markets. The global market is an approach shared by 3A Antonini.

Organization – Advantage of flexible organization
The company has a lean organization structure, with a small number of decision-making centers and a “ satellite” structure: a continuous flow of information among departments with a common control center. An effective and efficient system to guarantee swift decisions and real-time responses to the market. It is this flexibility that makes it possible for the organization to manifest its competitive potential in full.

Business strategy – Strength of distribution channels in new business dynamics
3A Antonini has renewed itself via a series of changes to keep up with trends of the Italian shoemaking market. It diversified its product portfolio based on new distribution logics. It was an important change that has made the company communicate with the final client. To consolidate its position of the market leader, it selected the most appropriate distribution method and offered dedicated spaces inside the stores, to make the people acquainted with the Lumberjack world consisting of a broad range of footwear and accessories.

3A Antonini entrusts the production to controlled entities with a strong handicraft tradition, where manual dexterity guarantees distinctive characteristics. Technology is a synonym of standardized production and ability to combine volumes and quality of the product. Taking care of the raw material is the watchword. The best shoe is born from a selection of the raw material. This is why 3A Antonini pays close attention to the selection of suppliers and leathers.

Design based on aesthetic research and comfort
Quality means designing a long-lasting, comfortable and aesthetically innovative product. Today, the look identifies the character of footwear. Using its own internal designers, 3A Antonini determines style and innovative technical solutions.